According to ABTA, the Travel Association two million British holidaymakers headed overseas for the first weekend of the summer holidays for the majority of English schools (20-23 July). The most popular destinations are Spain and Greece which suggests that savvy Brits are looking to take advantage of the strong Pound/Euro exchange rate.
Recently the Pound has strengthened to a four year high against the Euro meaning holidaymakers are receiving 11.5%* more value for their money compared to last year. In addition it is reported that prices in restaurants and bars in destinations are falling.